Strength in Softness

Power in Love

Welcome to Dolly,

a lifestyle brand born from motherhood, music and the courage to rise.

Discover our latest pieces, paired with the signature Dolly softness.

Designed for women who carry strength in their spirit and grace in their step.

Meet Charlene

Charlene Mulhern is a mother of three, a creator, and the heart behind Dolly. What began as family, lifestyle, and wellness posts has grown into a movement of empowerment and self-love.

Her brand is more than clothing — it’s about embracing kindness, nurturing yourself, and standing strong in who you are.

Music has always been a thread in Charlene’s journey — a way to heal, to empower, and to inspire. Explore the sounds and collaborations that carry the same spirit as her brand: soulful, uplifting, and rooted in truth.

The Sounds of Dolly

From Charlene’s World

Follow Charlene as she shares her family’s journey, daily inspirations, and moments of real life. Every post is part of the bigger story — love, resilience, and creating beauty out of challenge.